Portfolio · 2026

Building ecommerce experiences that convert.

Full Stack Developer & Product Manager specialized in Shopify, CRO, WordPress and ecommerce growth — partnering with brands on storefronts, product pages and revenue systems.

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Shopify ✦Liquid ✦WooCommerce ✦WordPress ✦CRO ✦Product Management ✦Stripe ✦Ecommerce Strategy ✦

Multiple

Ecommerce Brands

50+

Custom Implementations

Years Building Digital Products

Shopify

Specialist

Featured Experience

CRO engineering across a portfolio of DTC brands at ConversionWise.

At ConversionWise I worked side-by-side with growth teams across multiple ecommerce brands — shipping tested product pages, bundle systems, landing pages and checkout flows. Pattern recognition compounded fast: what works on one brand becomes a hypothesis for the next.

Multi-brand CROProduct Page EngineeringBundle SystemsLanding PagesA/B TestingShopify

Multi

DTC brands optimized

A/B

Tested at scale

CRO

End-to-end ownership

Ship

Tested, not guessed

What partners say

Trusted by founders & growth teams.

Selected feedback from ecommerce brands I've partnered with on storefronts, CRO and product engineering.

Erick helped us rebuild our PDP and bundle flow under a tight deadline. He handled Liquid, scripts, QA and CRO implementation with minimal back-and-forth — the kind of partner you trust to own a release end-to-end.

Assence

Ecommerce Lead

Subscriptions, Stripe, custom WooCommerce funnels and a full platform migration — Erick scoped it, built it and shipped it without dragging the team into every decision. Real product ownership.

Buyiver

Founder

Working across multiple DTC brands at ConversionWise, Erick consistently translated CRO hypotheses into clean Shopify implementations — variant tests, bundle logic, sticky CTAs, custom sections — shipped fast and measured properly.

ConversionWise

CRO Team

Assence

Sunner

Buyiver

Peaked

ConversionWise

Selected Work