Full-Stack · CRO · Growth
Most teams split the funnel across five people. I can hold all of it: the ad's promise, the landing page that keeps it, the storefront, the API behind it and the analytics that prove it worked.
The funnel I own
- AdMeta · Google · TikTok
- Landing pageWebflow · Next.js · Liquid
- StorefrontShopify · WooCommerce
- API & jobsNode · Python · PHP · Ruby
- AnalyticsGA4 · GTM server · BigQuery
End to end
Every layer of the funnel, in one pair of hands.
- 01
Acquisition
Campaign structure, creative angles and a tracking plan before the first dollar is spent.
- 02
Landing
Message-matched pages that load in under two seconds on a mid-range phone.
- 03
Commerce
PDPs, bundles, carts and subscriptions on Shopify or WooCommerce.
- 04
Services
APIs, webhooks and queues that keep orders, inventory and CRM in sync.
- 05
Insight
Server-side events, experiment analysis and dashboards that tie spend to revenue.
Why one owner
Fewer handoffs. Faster learning.
Faster loops
Idea to live test in days, not sprints — no waiting on three teams to line up.
No blind spots
The person writing the code also wrote the tracking plan, so the data matches reality.
Shared language
I speak ROAS with marketing, Figma with design and pull requests with engineering.
Project ownership
Scoping, roadmaps and stakeholder updates — product-management habits from running my own projects.
Paid traffic
I know what a click costs — so I build pages that pay it back.
Experience running and instrumenting paid acquisition means I design for the visitor the ad actually sent: matching message, fast first paint, and tracking the media buyer can trust.
- Landing pages built around ad angle and audience awareness
- Pixel, Conversions API and server-side tagging set up right
- UTM and event naming the whole team can read
- Test results tied back to spend, not vanity metrics
Meta Ads
Campaign structure, creative testing and Conversions API so the algorithm learns from real purchases.
- Ads Manager
- Conversions API
- Pixel & Events
- Advantage+
- Creative testing
Google Ads
Search, Shopping and Performance Max with clean feeds and enhanced conversions.
- Search
- Shopping
- Performance Max
- Merchant Center
- Enhanced Conversions
TikTok Ads
Spark Ads and events API for DTC launches where attention is the bottleneck.
- Spark Ads
- Events API
- TikTok Pixel
Measurement
Tracking plans, server-side tagging and dashboards — so every test and every click is attributable.
- GA4
- GTM (web + server)
- Looker Studio
- UTM governance
- BigQuery
Both sides of the stack
Go deeper on either side.
Built like I build for clients
This site, measured live in your browser.
No screenshots of Lighthouse scores — these numbers come from the Performance API on your device, right now.
Time to first byte
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First contentful paint
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Largest contentful paint
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Full-stack work
Projects I owned end to end.
Shopify CRO & Product Experience · 2024
Assence
A high-converting Shopify storefront engineered for aggressive promo campaigns and bundle offers.
WooCommerce & Subscription Systems · 2023
Buyiver
End-to-end WooCommerce infrastructure: subscriptions, Stripe, an optimized checkout and a full platform migration.
Premium Ecommerce · 2024
Peaked
Conversion-focused product pages and bundle flows for a premium brand in a competitive market.
Want one engineer who owns the whole funnel?
Hiring for a role or scoping a project? I reply within one business day.